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OFF THE WALL
Visual Merchandising for the VANS flagship Madrid
The project imagined Vans' spirit as a poltergeist.
A rebellious creature that wakes up causing chaos by spitting Vans sneakers across the city of Madrid.
An unstoppable force that passes through walls and breaks buildings, generating a lot of confusion and excitement everywhere.
OFF THE WALL project went beyond the limits of the shop window, extending to urban spaces (through interventions and graffiti) and to virtual spaces through social networks.
- Ideation, concept and materialization of the installation
- Video production and communication for social media
- Urban intervention in the streets of Madrid
VIDEO CAMPAIGN FOR SOCIAL MEDIA:
MAKING OF:










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