As part of its Sublime Beauty campaign, the prestigious gin brand Bombay Sapphire sought to materialize the meaning of beauty, present at the base of its brand identity.

 

The work was materialized through
"container-corridor", designed to recreate the experience of that moment of vertigo described by Emerson in his book Nature , where we merge with nature and become one with it.

Through an optical game created by a sculpture made of mirrors that refracted a mountainous landscape typical of the region where the drink is produced in England, the viewer embarked on an intricate search for his own beauty, inviting him to integrate with the landscape and experience the feeling that arises from discovering oneself as one with the whole.

The opening event was led by actor Quim Gutiérrez, who presented the installation and the space inspired by the mythical blue bottle.