// Ideation // Concept //
// Mixed Media Art Collage // Mirror Sculpture //
* IN TRANSITION , a series of four installations made in transitional spaces (stairs, elevators, hallways), coined by the French anthropologist Marc Augé as non-places: “black holes that take us from A to B but where nothing happens.”
The project sought to give meaning to these functional, uniform and standardized spaces, which do not offer any emotional connection with their users, transforming them into an experience full of colors, textures and sensations.
FIND SUBLIME
Artistic installation created for Bombay Sapphire space at ARCO - Contemporary Art Fair of Madrid.
(part of IN TRANSITION* project )
As part of its Sublime Beauty campaign, the prestigious gin brand Bombay Sapphire sought to materialize the meaning of beauty, present at the base of its brand identity.
The work was materialized through
"container-corridor", designed to recreate the experience of that moment of vertigo described by Emerson in his book Nature , where we merge with nature and become one with it.
Through an optical game created by a sculpture made of mirrors that refracted a mountainous landscape typical of the region where the drink is produced in England, the viewer embarked on an intricate search for his own beauty, inviting him to integrate with the landscape and experience the feeling that arises from discovering oneself as one with the whole.
The opening event was led by actor Quim Gutiérrez, who presented the installation and the space inspired by the mythical blue bottle.
*Click on the images
to enlarge
A GLIMPSE
INSIDE
THE
INSTALLATION:
EXTRAS:
