OFF THE WALL
Window display concept for the Spanish flagship store of VANS in Madrid.
Winner of the first prize in the ISTITUTO EUROPEO DI DESIGN (IED) interior design competition.
The project imagined Vans' spirit as a poltergeist.
A mischievous creature that wakes up causing chaos by spitting Vans sneakers across the city of Madrid.
An unstoppable force that passes through walls and breaks buildings, generating a lot of confusion and excitement everywhere.
The OFF THE WALL project went beyond the limits of the shop window, extending to urban spaces (through interventions and graffiti) and to virtual spaces through social networks.
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- Ideation, concept and materialization of the installation
- Audiovisual production of videos and communication plan for social media
- Urban intervention in the streets of Madrid.
AUDIOVISUAL CAMPAIGN FOR SOCIAL MEDIA:
MAKING OF:
